Social Before Selling

Social Before Selling

What is “Social Selling”? Too easy. It’s an ongoing process of nurturing relationships, not transactions. Did you notice that “selling” comes second? That’s because in order to sell, you have to be social; and being social means 4 things:

  1. Get over yourself. Stop being afraid to put your message, your beliefs, your interests, your passions, habits, and hobbies out there.
  2. Pay attention. Look at who is watching you, liking your posts, following your page, and commenting on your content. Decision-making has slowed because people want to do their research before they commit to anything including your brand and your business. They want to see who you are, how you act, and how you express yourself. See #1.
  3. Document instead of creating. What’s happening in your community? What’s happening in the business world? What’s happening in the digital sphere? What’s on trend and why? Pay attention to the comments, concerns, and questions of your followers. Jot these down.
  4. Add value. If you can address the comments, concerns, and questions of your followers, you’re actively participating in the gift-economy; the “thank you economy.” You’re giving them something for free which, in turn, builds you up as an authority, a local celebrity, and a hub of information and solutions.

Now you have their attention, trust, and interest simply by showing your human side. You’ve put being social first. Selling via social platforms now becomes just a matter of knowing how to close via those same social platforms.

That, however, is a discussion for another day.